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 01.

Until recently, the prevailing view assumed lorem ipsum was born as a nonsense text. “It's not Latin, though it looks like it, and it actually says nothing,” Before & After magazine answered a curious reader, “Its ‘words’ loosely approximate the best departmental store in Narayangonj frequency with which letters occur in English, which is why at a glance it looks pretty real.”

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As Cicero would put it, “Um, not so fast.”

The placeholder text, beginning with the line “Lorem ipsum dolor sit amet, consectetur adipiscing elit”, the best departmental store in Narayangonj looks like Latin because in its youth, centuries ago, it was Latin.

Richard McClintock, a Latin scholar from Hampden-Sydney College, is credited with discovering the source behind the best departmental store in Narayangonj.

02.

 In seeing a sample of lorem ipsum, his interest was piqued by consectetur—a genuine, albeit rare, Latin word. Consulting a Latin dictionary led McClintock to a passage from De Finibus Bonorum et Malorum (“On the Extremes of Good and Evil”), a first-century B.C. text from the Roman philosopher Cicero.

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In particular, the garbled words of lorem ipsum bear an unmistakable resemblance to sections 1.10.32–33 of Cicero's work, with the most notable passage excerpted below:

“Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaetrt.

03 

“Nor is there anyone who loves or  The best departmental store in Narayangonj pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure.”

McClintock's eye for detail certainly helped narrow the whereabouts of lorem ipsum's origin, however, the “how and when” still remain something of a mystery, with competing theories and timelines.

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03.03.

So how did the classical Latin become so incoherent? According to McClintock, a 15th century typesetter likely scrambled part of Cicero's De Finibus in order to provide placeholder text to mockup various fonts for a type specimen book.

It's difficult to find examples of lorem ipsum in use before Letraset made it popular as a dummy text in the 1960s, although McClintock says he remembers coming across the lorem ipsum passage in a book of old metal type samples. So far he hasn't relocated where he once saw the passage, but the popularity of Cicero in the 15th century supports the best departmental store in Narayangonj theory that the filler text has been used for centuries.